Story canon: personas

Will Dritten, Utility Biller at Billpage

• 48, married
• 3 yrs at Billpage, 10+ yrs in utility billing
• Story role: hero to his clients; Tehama is the guide

Billpage just took on BlueStar's portfolio. 123 Main Street, NV already runs Tehama for gas, electric and water. He didn't choose Tehama, he inherited it, and his name goes on the first bill.

Needs from the site

• What is Tehama, in plain language, between meter, property and biller?
• Can I trust these reads? Show numbers, sample reports, proof I can forward
• How does data reach Billpage: email, FTP, API or CSV?
• How do I get access to 123 Main Street, and who do I call?

Pains: Looking bad in front of clients · Inaccuracies he has to explain · Diminished client trust

Journey: Search → What Tehama is → Billing / data-delivery proof → Access / property transfer → Appointment

Exits NET NEW when: Fills out the form to set an appointment to transfer the property [CONFIRM with Jerry]

Big Joe, Owner, Multifamily (GreenField)

• 62, married
• GreenField: 10 properties, 10,000 units, currently on RUBS
• Son Joe Jr. reports to him
• Story role: owns the resident relationship, absorbs the complaint first

Usage and escalation costs are up and he is up at night googling. Wants to pass on a profitable property and leave a legacy with zero litigation.

Needs from the site

• How submetering water, gas and electric saves money
• Proof from operators like him
• A payback example, then a person to talk to

Pains: Lawyers · Complaints · Red tape · Duplicated work

Journey: Search → Owners → Savings by utility → Why Tehama → Payback → Schedule a call

Joe Jr., Property Manager (GreenField)

• 29, single
• 10 yrs industry experience
• Reports to his father, Big Joe

Goals currently mirror Big Joe's. Wants to save money with fewer vendors, automate, keep residents happy and prove himself.

Needs from the site

• Fewer vendors, less to know
• Simple billing story he can take to Dad

Pains: So much to know · Complex billing

Gregg, Engineer (MeterMax)

• 38, married
• MeterMax recommends and installs submetering hardware
• Story role: installs, connects, gets called when data looks wrong

Coralplex (100 properties) hired MeterMax to move 8 properties from RUBS to submetering on Tehama. Gregg needs product info to draw the plans.

Needs from the site

• Specs, system requirements, diagrams
• Downloads he can feed into his AI design / drawing tools
• No marketing fluff to sift through

Pains: Sifting through info · Limited time

Journey: Search → Engineers → Product library → Downloads → Design review